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Simon Cowell’s Agent YMU Confirms $76M Sale To Permira & Hunts Acquisitions


YMU, the UK agency that reps Simon Cowell and Graham Norton, has confirmed its sale to private equity company Permira under a financial restructure.

EXCLUSIVE: YMU, the UK agency that reps Simon Cowell, Graham Norton, and Nicole Scherzinger, has confirmed its sale to private equity company Permira under a £60M ($76M) deal. Permira has taken full control of YMU’s newly-created parent company Yokozuna Newco Limited, with Trilantic Europe exiting the agency after five years, according to financial filings. YMU is understood to have created a new management incentive plan that will give its senior leadership team, including CEO Mary Bekhait, an equity stake in the agency.

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