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Simon Cowell shows partner Lauren Silverman his new poster after drumming up publicity for new show to launch hunt for the next boyband
The pair were seen looking up at the star's blown up face as they stepped out at Heart Radio on Tuesday.
Simon decided his star presence was needed to plug his next project after Britain's Got Talent received the worst ratings in its 17-year history on Sunday night - despite the head judge claiming it was the best final he has seen in a long time. Bookies' have also claimed the show is at risk of being axed after viewing figures plummeted (judges Simon, Amanda Holden, Alesha Dixon and Bruno Tonioli pictured) He said: 'A huge number of solo artists began their journey in a group and have achieved great success, including Beyoncé, Sir Paul McCartney, Robbie Williams, and our very own One Direction boy.
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