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Simon Cowell launches search for new boyband – by highlighting potential solo career
Music mogul aims to replicate success of previous charges One Direction, but acknowledges ‘high degree of risk’ in venture
Cowell even seemed to pre-empt the eventual downfall of his new project on the very day of its launch, saying in his pitch to prospective pop singers: “It’s also a brilliant launchpad for a solo career,” highlighting Harry Styles’ success in the wake of One Direction. Photograph: Ian West/PAIf Cowell is to succeed, he would be adding to a fine British tradition that stretches further back to Bros, Bay City Rollers and more, though times have changed since the peak of the format in the 1990s with the chart-topping likes of Take That, East 17 and Five. British groups such as Coldplay and Arctic Monkeys continue to be world-beating commercial successes, while Bradford’s Bad Boy Chiller Crew recently spiced up the boyband format with bassline tracks about their hard-partying lifestyle.
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