Simon Cowell is 'drawing up plans for new talent show' that will air on 'ITV rival channel'

Masked Dancer UK: Viewers divided over ‘ridiculous’ ITV series that ‘isn’t as good’ as Masked Singer

Holly Willoughby on This Morning: ITV ‘could offer huge payrise’ if star loses legal battle

ITV has 'agreed a plan to up Holly Willoughby's salary' amid legal row with old management