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Simon Cowell drums up publicity for new show as he slips into dungarees and puts up billboard of his own face to launch hunt for new boyband as BGT 'risks facing the axe'

And now Simon is looking to find a brand new British band that can equal One Direction's success, commencing auditions across the UK this month.

Simon Cowell surprised passersby in London on Tuesday as he got to work erecting a mammoth billboard to launch his nationwide hunt for the next big boyband. Simon Cowell surprised passersby in London on Tuesday as he got to work erecting a mammoth billboard to launch his nationwide hunt for the next big boyband He said: 'A huge number of solo artists began their journey in a group and have achieved great success, including Beyoncé, Sir Paul McCartney, Robbie Williams, and our very own One Direction boy.

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