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Sign Crushes Motorist Releases Music Under Lots of Different Names. His Fans Find It All

"Everything's a side project" for Liam McCay, who is earning millions of streams across his various artist aliases like Sign Crushes Motorist

When they’re discernible, though, the lyrics often conjure what McCay describes as “a sense of longing for some kind of a connection.” “You weren’t supposed to leave, and now you’re gone,” he sighs on Sweet Boy’s “I Still Think About You.” Take Care’s “Everything Reminds Me of You” echoes a desperate wish from “Loser Monologue” — “All I want is to hold you” — while “Nothing Happened At All” is so self-effacing that it borders on self-erasing: “I’d do anything for you, I will be anything for you.” “His ability to craft full albums that soundtrack specific moments in your life, even at such a young age, stands out,” says Conor Ambrose, whose company Listen to the Kids serves as McCay’s publisher. When performing his records, he continues, “sometimes it’s a wee bit embarrassing having to sing the lyrics.” And in a YouTube interview earlier this year, he cheerfully announced a plan to “lock the doors” and “make some stuff that no one’s really gonna like.”

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