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Sid Sriram, The First South Indian Artist To Perform At Coachella, Discusses The “Beautiful Blur” Of Playing The Fest & Being Discovered By A. R. Rahman
Sid Sriram has talked playing Coachella, A.R. Rahman & AP Dhillon, as he becomes the first artist of South Indian descent at the California fest.
Contrary to many Indian families at the time, his parents were and continue to be hugely supportive of his career path, with his mother and grandfather acting as his music gurus. After contributing hundreds of songs to movies, it took 10 years for Sriram to release his first all-English album under Universal Music Group’s label Def Jam with producer Ryan Olson. But the North American leg of his tour and his Coachella booking have seen him embrace what his father calls “hybridism.” “We just thought, ‘Let’s not fragment myself anymore, let’s explore the entirety of it.’ And it was really scary,” he adds.
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