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Should Taylor Swift Buy Back Her Masters?
The investment firm Scooter Braun sold Swift’s first six albums to is looking to make a sale.
What if, as everyone sits waiting like puppies in the window for what a new version of “Delicate” might sound like, a single business decision could render Taylor Swift’s album-rerecording project redundant in one fell swoop? On paper, it seems like something she might want to consider: Having control over her masters and her versions of those albums can only stand to make her money in the long run, even if she shells out a lot right now. In rewriting the narrative of her originals on her own terms — and rerecording songs at an older age, granting them more depth and perspective — Swift has managed to make her music increasingly valuable.
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