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Should Actors Pay Big Bucks To Help Market Themselves In Hollywood? Experts Weigh In On Contentious Trend


After Danny Cron graduated from the California Institute of Arts in 2018, he did exactly what his instructors at the Valencia school recommended: he booked showcases in hopes of finding his first b…

At least, that’s how Jen Rudolph likes to describe it; she’s one of the industry’s more talked-about entrepreneurs who promise a “customized strategy” to help actors break through the clutter and book those elusive jobs. That’s a hefty price to pay when actors are already shelling out money on casting services, headshots and self-taping but Rudolph has statistics (after Deadline asked for them) to show that her program works. SAG-AFTRA, which offers low-cost classes and training for actors via its Conservatory, doesn’t weigh in or provide guidance on the myriad coaches who work on the perimeters of the industry.

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