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Shop the May Beauty Launches We're Obsessed With!


From glowy serums to lengthening mascaras, these are our absolutely favorite beauty launches from May 2024 — see all

April’s innovations are shaping up to be some of the best, with fresh takes on floral fragrances, fun flavored lip balms and multitasking makeup magic. Aside from the intoxicating fragrance (which features hints of citrus, orange blossom and vanilla) the all-in-one spray detangles, minimizes frizz, enhances shine and protects hair from heat damage! Every time I catch a whiff of the energizing yet grounding mix of orange flower, creamy almond and woods, it evokes the feeling of falling in love.

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