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Shop Blake Lively’s New Haircare Line at Target Starting at $19!


Blake Lively’s new haircare brand, Blake Brown Beauty, has officially launched at Target and you can shop it now starting at $19 — details!

I think it’s safe to say that we’ve all been obsessed with Lively’s hair ever since our eyes were glued to our screens watching her play Serena van der Woodsen in the hit show, Gossip Girl, in the early 2000s. She wanted to create “something that was more affordable but had the same salon [slash] red carpet performance” with scents that “felt like fragrances” she would “actually buy as high end perfume.” It’s also clean, vegan, cruelty-free and formulated without sulfates, silicones, parabens or synthetic dyes. And if you simply must have some conditioner as a part of your routine, the line also includes the All-In-Wonder Leave-In Potion, which detangles, improves the look of damage and primes hair for styling.

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