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Sharb Farjami Named CEO of GroupM’s North American Operations
Sharb Farjami Named CEO of GroupM's North American Operations
“He brings a diverse range of industry experience to the role having worked both agency and publisher-side in multiple markets around the world and his success leveraging the best of the GroupM platform to drive advantages for Wavemaker’s clients is a model for the future of our organization.” GroupM said Farjamik has “proven track record of scaling new media offerings, operationalizing new capabilities, and leading technology enabled organizations to deliver competitive differentiation for clients.” Prior to joining Wavemaker, Sharb held senior leadership positions at Foxtel, News Corp, and Viacom. GroupM is one of the most influential media-buying operations in the world and its agencies Mindshare, Wavemaker, EssenceMediacom, and MSix represent billions in annual media investment from large marketers including Adobe, Audible, DoorDash, Google, NBCUniversal and Unilever.
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