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Shaquille O’Neal’s Jersey Legends Sets Netflix Docuseries ‘Power Moves’ Chronicling Reebok Comeback Story
Shaquille O'Neal's Jersey Legend has produced 'Power Moves', a Netflix docuseries chronicling a comeback for footwear and clothing outlet Reebok.
The docuseries also explores how the team is shaping the future of the game through strategic moves like signing WNBA star Angel Reese to Reebok’s first NIL deal after O’Neal’s appointment, and developing new initiatives aimed at connecting with young athletes and communities. Exec producers on Power Moves included O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg, with Ian Gelfand serving as showrunner. O’Neal’s relationship with Reebok began in 1992 when the brand signed him ahead of his rookie NBA season, launching what would become one of the most impactful athlete-brand partnerships in sports history.
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