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Shape of Streams: Ed Sheeran Crowned U.K.’s King of Streaming
Ed Sheeran has emerged as the undisputed king of the streaming era in a musical landscape transformed by the digital age.
As the Official U.K.Charts mark a decade since embracing the streaming revolution, the ginger-haired troubadour from Suffolk, England stands tall atop a mountain of megahits and record-breaking achievements. It feels like only yesterday that streams were ushered into the Official Singles Chart for the first time – and yet we seem to have enjoyed access to every track in music history, instantly, delivered like water through a digital pipe, for a lifetime.” We’ve seen Meghan Trainor make history with the first streaming-only U.K. top 40 hit, and watched as total U.K. audio streams surpassed the trillion mark.
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