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Shania Twain Revisits the Enduring Cultural Impact of ‘Man! I Feel Like a Woman!’ Video to Honor 25th Anniversary


In a new episode of Vevo Footnotes, Shania Twain discusses the creative decisions that went into crafting the now-iconic video.

In the Vevo Footprints video, Twain discusses the song’s role in breaking barriers and defying genres, and crafting lyrics that she says centered on “liberation, independence and the human spirit.” She also discusses the intentional fashion decisions she and her team made for the video, which was inspired by the styling in Robert Palmer’s “Addicted to Love.” “We wanted to make something unexpected and the role reversal was the vision… [Fashion designer/stylist] Mark Bauer got to work on the wardrobe, with that idea in mind, and dressed me in that amazing high women’s coat, the top hat, with the veil added for a touch of femininity, in what was a ‘typically’ masculine outfit.” She added, “As part of the role reversal, it was important to have the guys be really sexy and androgynous.

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