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Shania Twain Gives New Voice to Coffee Mate’s Super Bowl Commercial
Shania Twain plays a critical role in Coffee Mate's Super Bowl commercial, giving voice to an animated dancing tongue
“You have to have a good sense of humor when you do something like that,” says Twain during a recent interview with Variety, noting that she enjoyed singing the “boppy, poppy song” that marketing executives devised (among the lyrics: “Have you ever seen a tongue do this?”) Coffee mate will be among a multitude of food advertisers hoping to get just a taste of the disposable income of Super Bowl audiences on February 9, when Fox telecast the Big Game from New Orleans. With tens of Super Bowl ads reliant on celebrity appearances — Post Malone, Billy Crystal, Meg Ryan, Ben Affleck and Willem Dafoe are among those who will surface — Nestle is embracing a tactic that is more unique.
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