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Shanghai Film Festival: Five Key Takeaways From China’s Tech-Forward Entertainment Showcase
Shanghai Film Festival 2025: Historic market merger, AI filmmaking breakthroughs, and global expansion signal China's entertainment ambitions.
Housed in the sprawling 93,000 square meter Shanghai Exhibition Center, the merged market introduced a dual-track model combining professional industry networking with public cultural experiences – a format that could influence how other major festivals approach industry-audience engagement. While Kyrgyzstan’s “Black Red Yellow” claimed the top Golden Goblet prize, Chinese films dominated major categories with multiple wins, including jury grand prix honors for “Wild Nights, Tamed Beasts,” best director for “One Wacky Summer,” and best actress for Wan Qian. The SIFF ING-AIGC program highlighted young creators utilizing AI in their projects, while maintaining what Chen described as the principle that “digital technology brings not only innovations in creative media and methods but also new ways of thinking about creation.”
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