Get the latest gossip
Shaboozey Leads Nerds Back to Super Bowl Snack Battle
Shaboozey will help Nerds Gummy Clusters make a second run on the Super Bowl commercial roster
Shaboozey may have felt like he was making a return to a favorite childhood haunt when he was offered the chance to take part in the Gummy Clusters’ second run in the Super Bowl ad roster. Even though the Gummy Clusters made a splash last year in a Super Bowl ad and teaser that featured influencer Addison Rae and a version of the 1983 song “Flashdance…What A Feeling,” Ferrara believes it can win more fans. The 2024 Super Bowl spot “broke through in culture,” he says, with younger consumers who felt “it was really unique and fun.” Within a month after the end of last year’s Big Game, Ferrara decided to return.
Or read this on Variety