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Shaboozey Lands Fragrance Campaign With YSL Beauty: Shop MYSLF Le Parfum
Shaboozey, The Kid Laroi, Lil Nas X and Peso Pluma in YSL Beauty's creative campaign for MYSLF Le Parfum.
He stars in the campaign along with fellow recording artists Lil Nas X, Peso Pluma, The Kid LAROI and Vinnie Hacker, a model and social media influencer. Led by YSL Beauty Global Ambassador Austin Butler, the creative series celebrates modern masculinity and self-acceptance and incorporates social media capsules and video content shot and directed by Zoey Grossman. The YSL Beauty campaign comes just as Shaboozey celebrates his hit single, “A Bar Song (Tips),” topping the Billboard Hot 100 for a record 12 weeks.
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