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Seth Rogen Met With Every Hollywood Studio Head as Research for ‘The Studio’: “They Seem to Like It”

Rogen stars in the Apple TV+ satire as the newly appointed head of a fictional studio, who is struggling to balance the artistic and financial sides of the business.

Seth Rogen brought his Hollywood satire The Studio to opening night of the SXSW festival on Friday, as he revealed the surprising inspirations and meetings he had before shooting. Though Rogen has years of experience in the industry as an actor, writer, producer and director, he sat down with “every person, pretty much, who runs every studio in Hollywood,” as well as with many of the marketing heads, to learn what the real-life execs think. But, as Rogen noted, “Ted Sarandos does a cameo, which to me honestly was the hardest person to get in a lot of ways,” as the series streams on Apple TV+ and the powers that be were likely not too keen to give the Netflix co-CEO airtime.

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