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Serena Williams' New Wyn Beauty Line Has Gorgeous Colors -- and the Cutest Packaging


Serena Williams is serving up a new high-performance cosmetics line designed for days at the desk or on the court.

The official tennis GOAT, Serena Williams, retired from the game in 2022 and now she is pivoting into the beauty business. Williams' cosmetics brand, Wyn Beauty, showcases skincare-focused products that are ultra-hydrating with buildable color. One of our favorite features of Wyn Beauty is the brand's vibrant green and playful packaging, reminiscent of a tennis ball.

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Serena Williams

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