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Serena Williams Is Launching Makeup Brand Wyn Beauty With Athletes in Mind
Serena Williams is breaking into the world of beauty with a new business venture inspired by athletes
The sports star is breaking into the world of cosmetics with Wyn Beauty — a makeup brand that promises to offer products that will allow athletes to serve face amid the most taxing conditions. “Throughout my career, I was always searching for makeup that looked good after hours on the tour, mixing products myself and creating my own formulas while traveling the world,” Williams, 42, said in a statement, per the Business of Fashion. ulta.comWyn Beauty also includes lipsticks, glosses, mascara, eyeliners and brow pencils — all encased in lime green packaging, an apparent nod to Williams’ love of tennis.
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