Get the latest gossip
Sephora: ‘mothership of modern-day beauty industry’ revels in a retail makeover
LVMH-owned luxury makeup brand defies cost of living crisis with ‘open-sell’ format that shoppers seem to love
With ropes to manage queues and a team of security guards stationed at the door, the vibe at Sephora in west London’s Westfield White City shopping mall is more nightclub than beauty hall. Selling cosmetics the Sephora way is an apparently winning formula even at a time when higher living costs are squeezing the disposable income of its predominantly female customer base. The beauty industry turns on a hunger for newness from consumers “who have 10 to 20 lipsticks they don’t necessarily use but they’ve just wanted to try”, says Sara Hudson, a partner the consulting firm McKinsey.
Or read this on The Guardian
