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Senior Amazon Exec Calls Prime Video Advertising On Scripted Programming “An Important Part Of The Total Business Model”
Amazon CFO Brian Olsavsy says the company’s execs “feel good about” the recent expansion of advertising on Prime Video, calling it “an important part of the total business m…
Amazon’s approach has differed from that of streaming rivals like Netflix, which offered a lower-price tier with ads instead of forcing those who want to stay ad-free to pay extra. Many Prime Video viewers have already encountered ads as part of live sports programming, notably NFL Thursday Night Football. Now, as Netflix has sought to stimulate new growth and newer players reckon with the difficult economics of streaming, only Apple TV+ remains (for now) as a general-audience offering without advertising.
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