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Senators Introduce Long-Awaited Bill to Protect Artists From AI Deepfakes

A group of senators introduced the NO FAKES act this week, looking to establish more protections from unauthorized AI deepfakes and voice clones.

A bipartisan group of senators officially introduced a long-anticipated bill on Wednesday designed to protect peoples’ voices and visual likenesses from being exploited with artificial intelligence re-creations without their permission. NO FAKES is similar to the NO AI Fraud Act introduced in Congress earlier this year and establishes increased protections to individuals’ right of publicity by strengthening their legal claims over the unauthorized use of their voice and likenesses. That’s happened both with an artist’s permission, such as when Randy Travis used the tech to release his first song since suffering a stroke a decade ago, and without, like when Drake used Tupac’s voice in his Kendrick Lamar diss track “Taylor Made Freestyle.” Drake — who himself had his voice lifted last year in the anonymous songwriter Ghostwriter977’s song “ Heart on My Sleeve ” — removed “Taylor Made Freestyle” after the Tupac Shakur estate sent a cease and desist.

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