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Selena Gomez is pretty in pink as she celebrates the launch of Rare Beauty's new powder blush at Studio 525 in New York
Selena Gomez celebrated the launch of her brand Rare Beauty's soft pinch luminous powder blush in New York on Saturday.
Selena Gomez celebrated the launch of her brand Rare Beauty's soft pinch luminous powder blush in New York on Saturday. 'This venture was about Selena’s perspective on beauty that was different than everything else out there, especially at a time where celebrity-founded brands were really being scrutinized and questioned for authenticity,' said Chief Product Officer Joyce Kim. But watching her apply makeup and how it was transformative…to see her face brighten up, here we are, three years later and it’s our number-one franchise and continuing to grow and we’ve become this blush brand on TikTok and every other platform,' she said.
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