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Selena Gomez Introduces New Rare Beauty Soft Pinch Luminous Powder Blushes for a Natural Glowy Flush

Rare Beauty drops silky soft blushes that double as highlighters for all your carefree summer makeup looks.

The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena's signature warm pink shade, Cheer. The Rare Beauty line is a hit for being natural-beauty-enhancing, rather than obscuring features, which is so modern and beauty-positive. Of course, the ever-stylish and radiant Gomez being the face and founder of the brand doesn't hurt.

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