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See How We’re Breaking This Down? Very Demure.
A mindful, considerate, and cutesy explanation of how Jools Lebron’s favorite new word became TikTok’s favorite new meme.
On August 2, TikToker Jools Lebron, @joolieannie, posted a video pointing out her minimal makeup and laid wig, reflecting, “See how I come to work? So far, Lebron has given tongue-in-cheek reminders about how to behave on planes and in gay bars, and figured out how to fit everything from midnight snacks to conflictingperfume tips into her not-like-other-girls mind-set. As this trend continues to take off, Lebron made a point in an August 13 video to credit the “many demura divas” who have “paved the way” for her, including trans sisters like artist and content creator Selyna Brillare, kudasai selfie-stick queen Devin Halbal, and ballroom icon Venus Xtravaganza.
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