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Secondhand clothing on track to take 10% of global fashion sales
Cost of living crisis and sustainability concerns drive shoppers towards ‘pre-loved’ garments as older buyers join in
Secondhand clothing sales are on track to make up a tenth of the global fashion market next year, as the cost of living crisis and concerns over sustainability drives consumers towards “pre-loved” garments. Photograph: DepopJames Reinhart, the co-founder and chief executive of ThredUp, said the resale sector had continued to grow in a tough market because it was “more resilient” when household budgets were squeezed by higher energy and food bills. Photograph: Matt York/APHowever, the trend towards pre-loved has gained mainstream popularity, with the reality TV show Love Island, now sponsored by eBay, featuring some contestants acting as influencers to promote secondhand style.
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