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Sean ‘Diddy’ Combs is accused of sexual abuse. Why are his music streams rising?
Combs is the latest problematic artist to see his work break more ground on platforms such as Spotify and YouTube
Known for decades as a hip-hop impresario, the founder and CEO of Bad Boy Records has lost at least 18 brand partnerships, a reality show deal and other business ventures due to mounting allegations. But many may be streaming Combs’s music to intentionally support him, said Mel Stanfill, an associate professor of English at the University of Central Florida and expert on fan behavior. Sexual violence against Black women is also more easily dismissed and ignored, as seen in the amount of time it took to indict Kelly, despite allegations dating back decades, Stanfill said.
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