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Scooter Braun Shares How ‘Deeply Unfair’ Backlash to Taylor Swift Feud Turned Out to Be a ‘Gift’

Scooter Braun called his feud with Taylor Swift and the backlash he faced in the aftermath "deeply unfair" in a new interview.

While speaking about the feud during an episode of The Diary of a CEO posted Monday (June 9), the music mogul began by sharing how he’d originally had high hopes for his relationship with the “Fortnight” singer after he bought Big Machine Label Group from Borchetta for a reported $300 million six years ago, gaining ownership of Swift’s back catalog in the process. The involved parties would spend the next few weeks disputing details of how the deal went down — including whether or not Swift found out about the purchase only as it was publicly announced, which she claimed in her post — with Braun later writing in an open letter of his own that he was “disappointed” in the 14-time Grammy winner for having “remained silent” despite his family receiving “numerous death threats” amid the debacle. Even so, the businessman confessed that the fallout was hard on his mental health and personal life, especially as he was going through a tough time with then-wife Yael Cohen that would eventually lead to a divorce.

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