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Scarlett Johansson’s new film flops, prompting Apple to scrap its theatrical release strategy; wide release for Brad Pitt & George Clooney's 'Wolfs' canceled

After spending $20 billion on productions since 2019 and racking up millions in losses, the technology company has been forced to change its plan to cut costs. As a result, it will only give the latest movie by George Clooney and Brad Pitt a limited theatrical release

Since it began releasing original TV series and films in 2019, Tim Cook’s tech giant has spent around $20 billion on Apple productions, journalist Lucas Shaw recalled in a report in Bloomberg. In the past five years, they have hired Martin Scorsese, Ridley Scott, Joaquin Phoenix, Leonardo DiCaprio, Chris Evans, Ana de Armas, Sofia Coppola, Gary Oldman, Will Smith, Jared Leto, Ryan Reynolds, Harrison Ford and Nicole Kidman. On the other hand, there was the competitive logic, recalls Fernando del Moral, the head of La Manzana Mordida, aSpanish website on Apple news: “The business had to be diversified beyond hardware, because the mobile market is mature, and they had to look for new sources of income.

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