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Scarlett Johansson Is Right: Tech Platforms Shouldn’t Profit From Her Likeness In Unauthorized AI – Guest Column
Time is of the essence to get national AI policies right and establish industrywide standards, writes Dan Neely, CEO of Vermillio.
He is CEO of Vermillio, a company that uses AI tools to identify and eliminate unauthorized content for clients that include public figures, performers, creators and IP owners. That means legislation ensuring consent in AI-generated likeness and voice replication, meaningful data protections, and regulated platform accountability for the spread of unauthorized content. If talent doesn’t step up, tech platforms will dominate the conversation, and history has shown that when that happens, creators and the public more broadly get left with the smallest piece of the pie.
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