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Say yes to the dress? Here comes the supermarket bridesmaid gown
The cost of living crisis isn’t going away but neither are weddings. With budgets being slashed, even supermarkets are coming for the bridal market
From next month, alongside eggs and loo roll, bridesmaids-to-be doing the weekly shop at Asda can pick up a dress with the launch of its first bridesmaid range. Photograph: /PR imageDelia Phillips, senior buying and design director at George at Asda, describes the collection as “pocket-friendly and size-inclusive”. With the emergence of dupe culture, where many consumers fail to tell the difference between a designer item and a similar cheaper iteration, perhaps a supermarket dress for less than £40 could be the next humble bridal brag.
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