Get the latest gossip

Say Hello to TRUBAR! Your New Favorite Guilt-Free Indulgence Comes in 7 Delicious Flavors


Craving a snack that’s as healthy as it is delicious? Say hello to TRUBAR, the vegan, gluten-free protein bars that celebrities can’t stop raving about.

With flavors inspired by chocolate chip cookie dough and glazed doughnuts — delicious treats that are no-no’s for the healthy eating set — these bars are made from simple ingredients like cassava, cacao, and brown rice protein. Erica Groussman, TRUBAR’s founder and CEO, created these bars out of a personal desire for a protein snack that didn’t skimp on taste or health. TRUBAR offers seven mouth-watering flavors: Daydreaming About Donuts, Saltylicious Almond Love, Smother Fudger Peanut Butter, Oh Oh Cookie Dough, Get in My Belly PB & Jelly, It’s Mint to Be Chip, and Whipped for Key Lime.

Get the Android app

Or read this on Life & Style Mag