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Sawyer Hill Went Viral on Instagram — And Everyone Wants to Know How

Sawyer Hill had a breakthrough moment with "Look at the Time" after he started focusing his marketing attention on Instagram Reels

Like many modern artists, Sawyer Hill is constantly scrutinizing the social media platforms that impact music discovery. Hill’s story has also taken on additional weight at a time when the music industry is casting around for marketing alternatives to the app that’s been ground zero for pop virality for a half-decade now. Some artists are unable to use TikTok to promote their recordings since negotiations between the platform and Universal Music Group fell apart at the end of January.

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