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Savage Unlocked: Why 21 Savage Is Becoming Rap’s Newest Generational Superstar


The “redrum” rapper is getting closer to becoming the new generation’s leading rap star.

While a glaring time lapse between solo albums would derail most artists’ footing, 21 remained consistent, darting out scene-stealing features and indelible full-length collaborative projects, including 2020’s Savage Mode II with Metro Boomin and 2022’s Her Loss with Drake. Even if you look to his features, like one Post Malone’s Hot 100 chart-topper “rockstar,” Savage’s instantly unforgettable one-liners, “Your wifey say I’m lookin’ like a whole snack,” or “Sweeter than a Pop-Tart, you know you are not hard,” helped the poker-faced rapper become a peerlessly entertaining star. And when Savage reaches into the R&B world, it’s not that much of a stretch, as he fits seamlessly with whichever singer joins his escapades: The second half of american dream thrives off ’90s soul samples with Summer Walker (“Prove It”) and Brent Faiyaz (“Should’ve Wore a Bonnet”).

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