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Saudi Arabia’s Red Sea Souk Market Enjoys Busiest Year Ever As It Doubles Exhibitor Numbers & Draws Industry Heavyweights
Saudi Arabia’s Red Sea Souk Market Enjoys Busiest Year Ever As It Doubles Exhibitor Numbers & Draws Industry Heavyweights
The media spotlight may have been on the raft of Hollywood A-listers hitting the fourth edition of Saudi Arabia ’s Red Sea Film Festival in the port city of Jeddah over these past 10 days, but what was happening in the backdrop at its market was no less remarkable. Running from December 7 to 11 – exactly seven years to the week that Saudi Arabia announced to the outside world in 2017 that it was lifting its 35-year cinema ban as part of a plan to open up the country and its economy – the market’s fourth edition was its busiest to date. The majority of the exhibitors were from Saudi and the Middle East, but international entities from outside the region were also on the rise, with the market hosting pavilions for France, Thailand, Africa, India and Turkey as well as the Only From New Zealand booth.
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