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Saudi Arabia’s General Entertainment Authority Chief Forges ‘Landmark’ Boxing Promotion Partnership With TKO and Saudi’s Sela
Saudi Arabia's General Entertainment Authority chief Turki Alashikh has forged a 'Landmark' boxing promotion partnership with TKO and Saudi's Sela.
Over the past few years Alalshikh has been behind Saudi Arabia’s large investments in many other sports as well, including soccer, golf, Formula 1 and, most recently, tennis. TKO has the deep expertise, promotional prowess, and longstanding relationships.” Shapiro went on to note that Alalshikh and Sela “share our passion and vision for evolving the current model. Further details “about the new boxing promotion, including fighter signings, fight schedules, venues, and host locations, will be revealed in the coming months,” the statement said.
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