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Saudi Arabia’s Film AlUla Signs Deal With MBS Group, Home of James Cameron’s ‘Avatar’ Franchise, to Manage and Operate Its Studios
Saudi Arabia’s Film AlUla has signed a deal with MBS Group, home of James Cameron’s 'Avatar' franchise, to manage and operate Its studios
The partnership marks MBS Group’s’ first operational footprint in the Middle East and North Africa (MENA) region, adding to its global network of roughly fifty facilities. “Their global experience positions AlUla Studios to integrate cutting-edge innovations over time — including future capabilities such as volumetric stages and next-generation virtual production infrastructure—ensuring the facility remains at the forefront of technological advancement,” it said. “We see AlUla as a premier destination for global content creators,” he added, noting that “The city offers proximity to remarkable landscapes and first-class accommodation — and some of the industry’s best financial incentives for filmmakers.”
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