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Santa Monica Pier’s Pacific Park Sold, Ferris Wheel And All
Investment firm SC Holdings says it plans to put $10 million into the pier's food and entertainment attractions and general operations.
Santa Monica Amusements LLC announced the sale of the famous attraction known for its colorful Ferris Wheel for an undisclosed sum to SC Holdings, which specializes in sports, entertainment and hospitality. Led by managing partners Jason Stein and Daniel Haimovic, SC Holdings previously invested in LeBron James and Maverick Carter’s entertainment studio The SpringHill Company, the merger of Major League Pickleball and the Professional Pickleball Association and chef James Kent’s Saga Hospitality Group which is home to multiple Michelin star restaurants. “The Pier and Park are such iconic parts of Southern California’s coastline, and we want to make sure they stay a welcoming place where visitors and locals can come have fun and relax.”
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