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Samsung TV Plus Expands its Horizons with Sports, Entertainment and Gaming Pacts
Samsung TV Plus is getting a bigger spotlight and more content as the FAST channel platform sees rapid growth.
Now, the South Korean electronics giant is putting a bigger spotlight on the potential of its device-based footprint, which encompasses more than 630 million TV sets, smartphones and other devices sold across 24 countries. The presentation emphasized that Samsung TV sets and smartphones are now portals to a range of video, audio, gaming and data content that plays a huge role in the lives of consumers. “Once we saw that there was great appetite there, that our hours of viewing went up, we really leaned in and started making some significant investments in partnerships and in original content as well.”
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