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Samsung Launches AI Capabilities Across Products at CES


New AI-driven features for Samsung TV Plus include expanded translation services.

Samsung kicked off its CES plans by highlighting its strategy to expand AI across its tech, in a way that is connected and personal, as well as showcasing its latest devices, including the new flagship Neo QLED 8K QN990F TV. For instance, “if there’s a scene [in a movie or TV series] and you’re curious about something, you’ll be able to press the AI button and get insights on what’s on the screen,” he relates, noting that that includes identifying the actors with an image recognition tool. Underscoring Samsung’s interest in globalizing content, the tech giant is also developing real-time AI translation capabilities for a growing number of languages.

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