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Sam Fender on New Album ‘People Watching’ and Why Rock Music’s ‘Grassroots Scene Has Been F—ing Decimated’: The Industry Is ‘Inaccessible for Working-Class People’


Sam Fender dives deeper into the themes of 'People Watching,' working with the War on Drugs' Adam Granduciel and the state of rock music today.

The 30-year-old British musician hit a career high in 2021 after the release of his sophomore record, “Seventeen Going Under,” which catapulted him to mainstream success thanks to its cathartic title track about his rough upbringing in the Northern town of New Shields. After a whirlwind year supporting the Killers, Rolling Stones and playing to 45,000 people at London’s Finsbury Park, Fender desperately needed a break. “We’ve been working on some of the songs for ages, you know?” Fender tells Variety over Zoom on the eve of the album’s release, noting that the band started recording one track, “Wild Long Lie,” three-and-a-half years ago.

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