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Sam Fender Announces Release Date for Long-Awaited New Album ‘People Watching’

Sam Fender has shared details of a new album called X, ahead of the release of lead single "People Watching".

Sam Fender has announced his new album, People Watching, alongside confirming details of its eponymous lead single, which will land Friday (Nov. 15). To coincide with the news, the 30-year-old has shared that the title track is about “somebody that was like a surrogate mother to me and passed away last November.” In a lengthy Nov. 7 Instagram post, he added: “It’s kind of ironic because she was the one that gave me the confidence to go on stage… now an entire song (and album) connects to her.” Sharing the artwork, he added: “Me and the band have picked away at these songs for the last couple of years, we recorded so much material in that time and deliberated long and hard over what came next.

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