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Sam Faiers' collagen company rakes in £26m after enlisting A-list stars as celebrities swap brand deals for wellness brands
She co-founded the brand in August 2020 alongside her long-time business manager John Bailey, and still owns the majority stake in the company.
Sam has also brought serious star power to the table, enlisting Amanda Holden and A-list hair stylist Chris Appleton, the man behind Kim Kardashian and JLo ’s iconic looks, as faces of the brand. When Gwyneth launched Goop 16 years go as a weekly newsletter, it seemed to generate fans and critics in equal measure with some eyebrow raising products including sex dust and libido boosting supplements, vampire repellent and scented candles, one of which was billed as smelling like Paltrow's orgasm. According to the product's description: 'This candle started as a joke between perfumer Douglas Little and GP—the two were working on a fragrance, and she blurted out, 'Uhhh..this smells like a vagina'—but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent.
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