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Sali Hughes on beauty: vitamin patches are all the rage, but are the effects more than skin deep?

They work for HRT and nicotine, but can skin patches really improve mental wellbeing, skin, nails and more?

At the end of last year, I noticed many of my beauty industry colleagues were wearing brightly coloured patches – a bit like children’s novelty sticking plasters – on their wrists. These transdermal supplement patches, claiming to improve mental wellbeing, skin, nails, energy levels and more, are expected by industry figures to replace vitamin tablets and gummies in the next five years. The What Supp Co’s founder, Kelly Gilbert, has followed this evidence in the creation of her patches and is scathing of brands using heavier molecules such as vitamin B12 purely for marketing purposes.

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