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Sales Agents Shift Away From Drama Films Amid Market Challenges: ‘It’s Led Us to Diversify Our Slate’
The global appetite for drama films has significantly diminished, according to a panel of international sales agents at the BFI London Film Festival.
Tangney highlighted the importance of securing broadcaster and VOD platform interest early to help persuade all-rights distributors to take risks on dramatic films. Green noted that while English-language content has broader appeal, films still need to balance local specificity with universal themes to succeed internationally. They also noted a trend toward more traditional windowing strategies, even among streaming platforms, as the industry continues to adapt to changing audience preferences and distribution models.
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