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Sainsbury's release heartwarming Christmas 2024 advert with famous children's character


Sainsbury's has just unveiled its 2024 Christmas advert and it stars an iconic children's character who helps a supermarket colleague create the 'most wonderful' festive season.

The journey begins with the iconic figure in his abode making a meal of snozzcumbers and questioning how to add a "Phizz-whizzing" touch to this year's festivities, courtesy of Sainsbury's advice. Sainsbury's release heartwarming Christmas advert with famous children's character Read MoreRelated Articles ITV Lorraine star makes emotional baby announcement live on air Natalie Hopkins, Director of Global Product and Partnerships at the Roald Dahl Story Company, also commented on the collaboration, expressing their hopes for the holiday season: "The BFG is perfect for Sainsbury's mission to create a Big Christmas for all.

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