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SAG-AFTRA’s Duncan Crabtree-Ireland Talks Deal With Replica Studios & AI’s Role In Future Contract Negotiations
Most of Hollywood might be in need of a breather from talking about the consequences of AI after the topic dominated most industry conversations for the better part of last year, but SAG-AFTRA is s…
Most of Hollywood might be in need of a breather from talking about the consequences of AI after the topic dominated most industry conversations for the better part of last year, but SAG-AFTRA is still looking for ways to keep its members protected as the tech advances. Below, Crabtree-Ireland discusses more about the deal with Replica and how the guild hopes it will reinvigorate talks with the video game companies, as well as how AI will continue to be a key part of future negotiations with the AMPTP. So these provisions are very specific to that role in the industry, and it’s a little bit different than the kinds of things we’re negotiating in the video game contract, which include AI but aren’t solely limited to AI-related concerns.
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